The “Tag the author win the artwork” competition invites art gallery visitors to take part in a game the prize of which is a work of art.
Gallery visitors are invited to tag artists in their Instragram posts – in the photos of artworks during and after the Vilnius Gallery Weekend for a chance to win one of three prizes – artworks.
The competition runs from 2024/09/05 – 2024/10/31.
The prizes:
1) An artwork by Robertas Narkus
“Revenge coin” is a coin that embodies the restless soul seeking change despite the pressures of circumstance, gilded, 5g, 18 x 24 mm
The obverse depicts a mask of public relations that hides contradictions, uncertainties, pure speculations and a genuine determination to change, despair and luck, anger, love, conformists and rebels, clever words, goofy thoughts, greed and generosity.
The reverse depicts a whirlpool whose every gust grows its value and determination.
2) A print by Agnė Jokšė
“Frames of Unreleased Scenes”, limited edition Giclée prints (37 x 22 cm)
first half a decade of practice
“These frames were captured from 2019 to 2023, while I was making three different film works. Among hours of unused images that are stored in my personal archive, three frames were selected: blue hour of a dusty Main hall of CAC (Vilnius), taken while filming Dear Friend, (2019); a centred piece of yet to be tasted famous Kuršėnai cake from Unconditional Love (2021); and a sandy still from an extension of a video piece Daring Dreams/Ateitys ateis (2022), named Call From the Future, once too soon mentioned in a journal, but then never released.
So far, it’s my first edition of prints, made in consideration of footage that never got the chance to shine on a big screen, but at the same time – still confidently owns its importance.” – Agnė Jokšė
3) A painting by Emilis Benediktas Šeputis
‘Feral Imp’, (shellac, oil on canvas, 60×40, 2023)
The artwork ‘Feral Imp’ by Emilis Benediktas Šeputis is part of the ‘Yu-Gi-Oh!’ card series. Through the incorporation of elements from the “Yu-Gi-Oh!” card game, the artist constructs contemporaneous sign systems, weaving dense visual narratives teeming with meanings and contexts.
The prizes will be awarded by lottery, with the artworks chosen at random. The winners will be announced on www.vilniausgalerijusavaitgalis.lt/zymekautoriu website on 17 October 2023. The winners will also be notified by contacting them via their Instagram accounts.
How to tag? Only Instagram posts are eligible for the competition if they have been tagged with all the following hashtags and active links:
#žymėkautorių
Active link and/or name hashtag of the artist’s social media profile
@vilniausgalerijusavaitgalis
If the uploaded image shows more than one artwork by different authors, the authors of all visible artworks must be tagged.
Full competition rules available here
About the “Tag the Author” Social Media Campaign
Tag the Author is a social advertising campaign that fosters public respect for creativity, copyright and related rights, and engages a wide range of cultural consumers. The campaign is launching in parallel with Vilnius Gallery Weekend, starting on 5 September 2024 and running until 31 October 204.
We are living in times of endless daily visual excess, where the value of the images circulating in the virtual field is measured in terms of maximizing financial gain. This value is rather fluid, while the question of authorship is often forgotten. Virtual images can be created and re-created by anyone at the click of a button, and the tools to create, distribute, multiply and circulate them are available indefinitely, in an unlimited territory.
Very often, the work of prominent or emerging visual artists find their way into this stream of circulating images without attribution, and often without the possibility of tracing their source. The creators are then powerless to claim the authorship of the works, as the original sources and subjects who created the images are unknown to them.
This phenomenon also has a negative impact on the artists’ need to monetise their creative activities. The dissemination of creative practice through various channels is an integral part of the artists’ activity of selling or using works for remuneration. For example, artists’ profiles on Instagram are often presented as their creative portfolios and as a tool for additional dissemination of their work. The use of an author’s work to create new social media content is an issue these days when social media content creators monetise their own content and other authors’ artworks become part of it, without attribution to the artist or attribution to the social media account from which the content is used.
Considering the above, the social advertising campaign Tag the Author is launched to highlight the issue of authorship attribution in social media content and to raise awareness among social media content creators and users about the importance of attribution. The campaign also aims to foster respect for creativity and the socially responsible habit of understanding the need for attribution in visual art, to promote the artist’s profile, to be aware of the authors of the content disseminated on social media and to tag them using a widely used and widespread tool: hashtags or links to their personal social media accounts.
Organiser of the social promotional campaign.
VšĮ „Galerijų savaitgalis“
Project supported by
